Growth & Customers

Sage for SaaS and technology fuels CFO success

The CFO role is evolving rapidly. Sage for SaaS and Technology offers frictionless accounting automation for today’s finance leaders.

People in an office having a discussion.

In the last several years, your responsibilities as a chief financial officer (CFO) have evolved dramatically.

As the landscape has steadily grown more competitive for technology companies, many SaaS CFOs have taken on the additional role of enterprise value creator and are tasked with leading the growth of the organization.

Today’s CFOs are responsible for maximizing enterprise value for board members and shareholders and for creating strategies that lead to sustainable long-term business growth. 

Sage is paving the way for this new era of financial leadership with their software bundle, Sage for SaaS and Technology.

Here, we explore the ongoing evolution of the CFO role and how Sage for SaaS and Technology helps enterprise value creators achieve sustainable growth.

The evolving role of the SaaS CFO

The winds of change are blowing for SaaS CFOs.

Yesterday’s SaaS and technology CFOs were primarily backward-looking and focused on tracking historical financial data.

Matters of organizational strategy were mostly left to other stakeholders, like CEOs. Today, however, you’re counted on as a vital strategic contributor in guiding your business forward.

This shift has led CFOs to embrace a new dimension of financial leadership.

As the SaaS and technology landscape has grown more competitive for startups in recent years, many CFOs also function as enterprise value creators.

Enterprise value creators are particularly focused on:

  • Achieving profitable and efficient revenue growth on a long-term basis.
  • Securing funding in an extraordinarily competitive startup environment.
  • Maximizing enterprise value by embracing innovation and process automation.

If you’ve expanded your professional horizons and taken on the responsibilities of an enterprise value creator, you’ll need to make sure your accounting software is up for the challenge.

Sage for SaaS and Technology has everything CFOs need to win their markets in today’s hyper-competitive business landscape.

Sage for SaaS and Technology: frictionless finance automation for CFOs

As a modern CFO, you’re responsible for acting as a catalyst of sustainable growth for your SaaS organization.

If you settle for basic accounting tools or legacy suite solutions, you’ll be bogged down in manual workflows and spend a large amount of time verifying historical data.

That makes it difficult to focus on growth, let alone achieve it.

Sage’s new software bundle, Sage for SaaS and Technology, empowers finance leaders to manage cash profitably and grow intelligently to soar past the competition.

The software pairs world-class financial automation with a streamlined deployment process, massively reducing time-to-value. Sage for SaaS and Technology gives SaaS finance leaders access to:

  • 500+ recurring revenue billing models driven by AI.
  • Real-time business intelligence to scale through IPO and beyond.
  • KPIs to prove your business model and earn your next funding round.
  • AI automation that can recognize revenue at the press of a button, and much more.

There’s seemingly endless pressure on today’s SaaS CFOs, between proving your business model to investors, profitably maximizing working capital, and doing everything else you need to in order to crush the competition.

Sage for SaaS and Technology is robust yet nimble, exactly like your organization needs to be.

Start simple, scale big

To achieve sustainable long-term business growth, you need accounting software that can scale alongside your company.

Sage for SaaS and Technology seamlessly expands its functionality to meet your needs; whether you are a scaling startup or looking to go public.

This means you won’t need to replace or upgrade your accounting software to accommodate growth, which is expensive and extremely inconvenient.

With Sage’s software bundle, CFOs can start simple and scale big:

  1. Start with simple accounting and cash flow reporting.
  2. As you scale, take advantage of automated subscription billing, revenue recognition, advanced financial reporting, SaaS metrics, and more.
  3. As you expand internationally, access frictionless multi-entity accounting, planning and budgeting, global consolidations, and automated international tax calculations.
  4. Confidently navigate your IPO with advanced audit functionality and SOX compliance, including Section 302 for corporate governance.

You can’t afford to waste time upgrading your accounting software repeatedly as your company grows.

With Sage for SaaS and Technology, you’ll have everything your startup needs to scale through IPO and beyond.

Maximize “fundability” at every stage

Whether you’re seeking your Series A funding or you’re trying to prove your revenue model for your Series C through F rounds, Sage’s software bundle can help you maximize the “fundability” of your organization.

Sage for SaaS and Technology gives you real-time access to the KPIs that matter most to investors:

  • Early stage: Prove your revenue model with key metrics like customer acquisition cost (CAC), customer lifetime value (CLTV), and cash flow.
  • Growth stage: Show that your recurring revenue model is effective with net change in CMRR, upsells, renewals, revenue churn, customer churn, net dollar retention (NDR), and other KPIs.
  • Late stage: Demonstrate the reliability and predictability of your business model with metrics like gross margin and profitability.

No matter what lifecycle stage your company is at, Sage for SaaS and Technology gives CFOs the ability to turn financial data into a compelling equity narrative.

Read more: Hit your funding objectives across your company lifecycle

Get unparalleled visibility into your SaaS metrics

No matter where your company is on its IPO journey, you need to be relentless in your pursuit of KPI visibility.

To lead your organization toward efficient growth, you need real-time SaaS metrics to prove your business model to investors, keep stakeholders informed across the company, and monitor growth efficiency.

Sage for SaaS and Technology gives finance leaders a whole new way of working with their KPIs:

  • Get an accurate view of subscription activity and its impact on ARR and CMRR.
  • Use AI to distinguish between factors driving changes in your company’s CMRR.
  • Access customizable role-based dashboards with drill-down functionality and powerful data visualization. 
  • Real-time SaaS KPIs and subscription analytics for MRR, ARR, NDR, CAC, cash flow, bookings, and more.

Your KPIs tell a story, and Sage for SaaS and Technology gives you the ability to read that story with complete clarity.

Recognize revenue at the press of a button

As your company grows, your revenue recognition needs steadily become more complex.

Sage’s software bundle can help you easily adhere to all applicable regulations and compliance standards as you scale.

Sage for SaaS and Technology takes the complexity and frustration out of revenue recognition. Accurately recognizing revenue becomes as simple as pressing a button:

  • Maintain unbroken ASC 606 and IFRS 15 compliance.
  • Automate day-to-day revenue recognition and regulatory compliance.
  • Configure expense amortization to match or differ from your revenue recognition terms.

The software helps CFOs create a strong internal control environment to handle the compliance needs of IPO-bound startups.

Unlock faster time-to-value with Sage’s guided implementation

In today’s lightning-fast and ultra-competitive technology landscape, you can’t afford to waste precious time on a lengthy and complex software implementation.

Sage for SaaS and Technology guides you through the implementation process step by step, for a frictionless and hassle-free software deployment.

From its world-class AI functionality to its ease of implementation, Sage for SaaS and Technology was built with CFOs in mind.

Step into a new era of financial leadership

As an enterprise value creator, you’re tasked with helping your startup build the momentum it needs to sail through funding rounds and one day go public.

Sage for SaaS and Technology comes packed with everything CFOs need to win their market, and its frictionless deployment ensures immediate value for finance leaders.

To learn more, click here