Sage Poland Refreshes Image

Living breathing business is a new Sage slogan.

On 11th of March Sage Symfonia sp. o.o., a leading manufacturer and supplier of Business Management Software for SME's sector in Poland changed its name to Sage sp. z o.o. Additionally the visual identity of the company has been changed and the existing logo replaced with the global Sage Group logo.

"These changes are consistent with the company's strategy. Their purpose is to strengthen our brand by leveraging the Sage global brand in the Polish market. Sage is a world leading supplier of business management software for small and medium enterprises with almost 6 million customers worldwide. With local knowledge gained through servicing local customers with local solutions we also intend to make more intensive use of Sage's global experience, offering to Polish clients proven solutions offered by the Group in other countries. The first one was ACT! CRM software launched in May 2008", explains Elwira Sokoowska, President of the Board of Directors of Sage sp. z o.o. However, the current changes shall have no impact on the existing contracts with our customers, contractors and employees.

Whilst the company intends to extend its offer with other global solutions it will also continue the development of existing local products and services including the popular SYMFONIA® Systems.

"All changes are consistent with the new slogan of the company: "Living breathing business". It depicts a creative and dynamic approach to the provision of services and solutions and also the importance of listening to customer's expectations. This strategy will allow us to distinguish ourselves more in the market", says Izabela Roszkowska-Augustyniak, Strategic Marketing Director of Sage sp. z o.o. "These changes mean even higher prestige for our brand and strengthen communication with our customers."

About Sage sp. z o.o.

Sage sp. z o.o. is a leading provider of business management software, services and support to small and medium enterprises in Poland. The company is part of The Sage Group plc and has its branches in Bytom, Krakow, Lodz, Poznan, Warsaw and Wroclaw and a network of 500 distributors and business partners throughout the country. Sage Poland's portfolio includes Forte management system advanced ERP-class solution for larger companies - and two product lines for medium and small enterprises: SYMFONIA® and Start and also fully localized CRM: ACT! by Sage. For further information please visit http://www.sage.com.pl

About The Sage Group plc

The Sage Group plc is a leading global supplier of business management software solutions and related products and services, principally for small to medium-sized enterprises. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has 5.8 million customers and more than 14,500 employees worldwide. We operate in over 26 countries covering the UK, Europe, North America, South Africa, Australia, India and China. For further information please visit www.sage.com