Our Guiding Principles
At Sage we nurture a very particular culture. Our principles of Innovation, Integrity, Simplicity, Trust and Agility drive everything we do - how we think, how we plan, how we make decisions, and more.
Why do we do this? We believe these five words sum up the key attributes that will continue our success and best serve our customers.
Few people enjoy complexity and bureaucracy, least of all people who have their hands full in actually running a business, getting a job done or delivering their results. And isn’t it much more fun (and less stressful) to work in an organisation where things are clear, easy to understand and direct? Maintaining simplicity in a complex and challenging world can be hard, but we believe it’s vital to us in preserving one of the core strengths of our business.
If you are prepared to place the inner financial workings of your business, or the payroll system for your people, in someone else’s hands you need to believe that you can trust them fully to deliver. Our customers need to know and believe that we are on their side, that we are there to help them run a better business and that the advice we offer and the services we provide are in their best interests.
Keeping promises is vital in building trust and loyalty with our customers. Whether it’s as simple as telling someone you’ll do something and then doing it or providing reliable, quality products on time to the marketplace, integrity is central to maintaining our credibility.
We are always thinking about how we can improve the customer experience. This is not just in terms of product innovation. Every aspect of how we work can benefit from a healthy shot of creativity. We are open to new ideas and to exploring them constructively. Not every innovation will be right for us, in terms of timing, resource or practical application. However, our future success depends on the creativity of our individuals and teams and a willingness to keep thinking and acting on the possibilities for innovation in all that we do.
People in business never seem to have enough time. When customers need our services we have to be ready and responsive, anticipating and interpreting their needs. We’ve all experienced slow, unresponsive customer service and the frustration that it creates. Likewise, a customer experience can be ruined by an inappropriate solution that’s not clearly thought through in a timely fashion. Through agility, we set ourselves apart, both as a company to do business with and as a place in which to work.